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Guerilla Recruiting
TITLE OF SERIES: Guerilla Recruiting

DEFINITION OF SERIES: Guerrilla recruiting is about DYNAMIC CREATIVITY: taking an energetically persuasive approach to one of the most important components of school success: talent acquisition. In this session, we will analyze, discuss and create job descriptions that effectively attract the perfect candidates to your districts, compelling them to act with excitement and urgency to get that job.

Multiple Sessions

1st session is “Writing and posting jobs openings that teachers fight for”

Who are we as a school fam?

Comfort Zone diagram (circle with dot in center- arrow pointing to dot with saying “You Are Here” and outside the circle an arrow just outside of the lines “Where the magic happens”)

What makes us different from other districts? Or, what do we want someone to BELIEVE makes us different from other districts? Act as if- you may not be that YET, but if you build it they will come. What is our WHY that sets us apart??

Identify language that is edgy and outside of the box- scrolling is monotonous and you will get overlooked without something attention grabbing- take a risk on words that are just outside your comfort zones

Avoid cliches- superheroes, old school school houses/apples, #1, We Want You (uncle Sam)

Create *new* visual: ROPES course teams, Playful photos like dirty, messy kids and laughing teachers, photos that have over the top ENERGY,

Take a risk on your descriptions- because you want someone to take a risk on you

Apr 27, 2021 02:00 PM in Central Time (US and Canada)

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